UNDERGRADUATE PROGRAMS

EXCELLENT EDUCATIONAL PROGRAMS

The program is delivered in both Vietnamese and English. Approximately 30% of the total credits are taught in English. The Excellent Program has been developed based on the transfer of educational technology from the Advanced Program as well as from several prestigious universities worldwide.

At present, the Excellent Program offers 16 training majors: Auditing – Integrated with the ACCA certificate, Business Management, Banking, Investment Management, International Business Management, Marketing Management, Human Resource Management, International Economics, Corporate Finance, Development Economics, Digital Marketing, Information Technology and Digital Transformation, Public Relations, E-commerce, Logistics and Supply Chain Management and Insurance – Integrated with the ANZIIF certificate.

EXCELLENT EDUCATIONAL PROGRAMS

About

  • Circular on the Implementation of Excellent Training Programs
  • Regulations on Undergraduate Training for Excellent Programs
  • Frequently Asked Questions

1. Auditing - Integrated with the ACCA certificate

  • About
  • Framework

General Objective:
The program aims to train Bachelor of Auditing graduates who possess strong ethical values, solid auditing expertise, a profound understanding of professional ethics, and a high sense of discipline and professionalism. Graduates are expected to master essential working skills—including teamwork, presentation, communication, and leadership—in a multicultural environment. They are required to be proficient in English to carry out professional auditing tasks and to adopt a continuous learning mindset in order to enhance their competence and expertise. Auditing graduates of the Excellent Program are fully equipped with the knowledge, capabilities, and skills necessary to work effectively at auditing firms both in Vietnam and abroad.

English Proficiency Requirements:
Graduates of the Excellent Program in Auditing are required to be proficient in all four skills—listening, speaking, reading, and writing—capable of performing professional work in English, and must achieve a minimum TOEFL ITP score of 500. By contrast, the standard program only requires graduates to attain English proficiency equivalent to level B. This advanced level of foreign language proficiency enables graduates of the Excellent Program in Auditing to work and compete in leading global auditing firms in Vietnam, as well as to pursue careers and remain competitive in international environments.

Knowledge:
Graduates of the Excellent Program in Auditing possess in-depth knowledge of modern auditing and accounting practices, together with a sound understanding of related legal regulations (such as professional ethics and auditing laws). They are equipped with logical reasoning skills and the ability to analyze auditing activities within the dynamic context of evolving management practices. This ensures that they adopt a proactive and adaptive perspective in response to increasing competition—particularly with respect to risk knowledge and risk-based auditing approaches. Such logical and adaptive thinking allows graduates of the Excellent Program in Auditing to remain effective and develop sustainable careers in both domestic and international environments.

Skills:
Graduates of the Excellent Program in Auditing demonstrate proficiency in essential professional skills—including team leadership, teamwork, communication, presentation, professionalism, and multicultural adaptability—whereas in the standard program these skills are only expected at a general or basic level. These enhanced skills provide graduates of the Excellent Program in Auditing with a strong competitive advantage, enabling them to apply their expertise effectively in international and multicultural auditing environments.

Information Technology Competence:
Graduates of the Excellent Program in Auditing are capable of using basic auditing software, proficient in presentation software (PowerPoint), and skilled in organizational and work management tools (such as MindManager). These competencies are not included in the expected learning outcomes of the standard program.

2. Business Management

  • About
  • Framework

General Objective:
The program aims to train Bachelor of Business Management graduates who possess strong political qualities, ethical values, and good health; demonstrate a high sense of social responsibility; and maintain solid, systematic knowledge of economics, management, society, and the humanities. Graduates acquire in-depth expertise and skills in both strategic management and operational management of various types of enterprises in the market economy and in the context of international integration. They are expected to develop independent research thinking, teamwork capacity, and the ability to conduct research and continuously update their knowledge in line with professional requirements.

Knowledge:
Graduates of the Excellent Program in Business Management are equipped with a solid and systematic knowledge base in general management (including strategic management, corporate management, and business management) and operational management (including operations management, logistics management, project management, and quality management). This knowledge is directly applicable to enterprises operating in the market economy. They also gain a strong command of tools and methods for applying management science principles to business practices, both within Vietnam’s context and in a globalized environment.

Skills:
Through curricula benchmarked against European and American models, graduates of the Excellent Program in Business Management acquire professional skills in strategic planning, operational management, problem analysis, and synthesis—ensuring effectiveness in their areas of specialization. They also develop essential soft skills, including individual and teamwork abilities, as well as presentation and communication skills. In addition, students gain practical experience through internships at multinational corporations and active participation in leadership development and entrepreneurship clubs.

Attitudes:
Graduates demonstrate professional ethics and responsibility, an open-minded and progressive spirit, and a proactive and creative approach to updating new management knowledge and trends. They are aware of the importance of collaboration and capable of cooperating effectively in fulfilling assigned tasks.

Career Opportunities:
Graduates of the Excellent Program in Business Management are qualified for positions such as business specialists, planning officers, operations management staff, and supply chain managers in enterprises across various economic sectors, as well as in non-profit organizations, social institutions, or non-governmental organizations. They also have the potential to establish their own businesses, or to pursue careers as researchers and lecturers in business management at research institutes, higher education institutions, or policy-making agencies.

Foreign Language and Information Technology Proficiency:
Graduates are required to achieve English proficiency at Level 4/6 and meet the IT standards defined in the general outcome framework of the National Economics University and the Excellent Program. They are able to use these skills proficiently to meet the practical demands of enterprises.

Graduate Profile:
Graduates of the Excellent Program in Business Management possess comprehensive economic and business thinking, as well as a solid understanding of and responsiveness to the principles of the market economy and the characteristics of production, circulation, and business activities related to goods and services in both domestic and international markets.

They acquire in-depth theoretical and practical knowledge in the field of business management, grounded in a systematic understanding of theories and real-world practices. Graduates are capable of working independently or collaboratively in teams, with a professional working style, broad vision, and strong analytical and problem-solving skills, ensuring effectiveness in their professional fields.

Graduates of the Excellent Program in Business Management at the National Economics University are enthusiastic and dedicated in their work, possess a sound worldview and political awareness, and respect and comply strictly with state laws. They are trained to maintain good health, uphold professional ethics, and establish extensive professional networks.

3. Banking

  • About
  • Framework

Objective:
The program aims to train Bachelor of Finance and Banking graduates who possess good ethical qualities, a strong sense of social responsibility, solid foundational knowledge in politics, economics, and society, as well as in-depth expertise in finance and banking. Graduates are expected to demonstrate professional responsibility, organizational discipline, and labor discipline; actively participate in social and community activities; willingly accept and successfully complete collective tasks; and maintain a strong commitment to continuous learning and self-improvement.

Knowledge:
Students are equipped with both fundamental and modern knowledge of finance, banking, and monetary systems. They master knowledge related to budget management, monetary management, corporate financial management, banking operations, securities, international finance, and international payments. Graduates also acquire basic knowledge of commercial banking and practical skills in essential banking operations, securities companies and basic stock market activities, comprehensive knowledge of corporate finance along with proficiency in corporate financial management practices. They also gain general knowledge of public finance, including hands-on experience in taxation, budgeting, and customs at various levels of state financial management. Furthermore, students are equipped with foundational knowledge of financial activities of international organizations, major financial institutions, and essential operations of the international financial market.

Skills:
Graduates possess the ability to self-study and conduct independent scientific research; prepare economic reports and documents; clearly, confidently, and persuasively present topics related to economics and society; identify and resolve problems in a scientific manner; and demonstrate both independent working skills and strong organizational and teamwork skills.

Foreign Language Proficiency:
Graduates are required to achieve English proficiency equivalent to TOEIC or TOEFL 450 and above. They are able to read and comprehend professional materials in English, draft documents relevant to their field of study, and use English effectively to convey information and solve problems in professional environments.

Information Technology Skills:
Graduates have fundamental IT knowledge and are proficient in solving professional problems using Microsoft Office applications. They are capable of effectively utilizing specialized software applications in the Internet environment and are proficient in specialized software relevant to finance and banking.

Career Opportunities:
After graduation, students can work in enterprises, commercial banks, credit institutions, financial agencies at both central and local levels in the public and private sectors, universities, research institutes, and international financial organizations. Notably, graduates possess strong adaptability and integration skills, enabling them to thrive in diverse professional environments.

4. Investment Management

5. International Business Management

  • About
  • Framework

General Objective:
The program aims to train graduates of the Excellent Program in International Business Management who possess strong economic and managerial thinking, high professional competence, and the ability to understand and apply the principles of the market economy and international business operations. Graduates are expected to be proficient in English and equipped with solid practical professional skills.

Knowledge:
The program provides students with both fundamental and modern knowledge of business management in general and international business management in particular, with a strong emphasis on expertise in import–export, foreign investment, and international services. Foundational courses cultivate a comprehensive economic mindset and a holistic perspective on business management, while specialized courses equip students with in-depth knowledge of international business management, including business strategy development, foreign market research, knowledge of international laws and practices, negotiation and contract drafting, as well as hands-on international business skills.

Skills:
Graduates of the Excellent Program in International Business Management are proficient in English across professional fields related to international business. They acquire specialized skills in import–export operations, import sales, export promotion, and management in foreign enterprises and representative offices.

Work Ethics and Attitudes:
Graduates of the Excellent Program in International Business Management are able to work independently, assume responsibility for professional decisions, and demonstrate initiative and determination in solving specialized issues. They are trained to be honest, sincere, and humble in their professional conduct.

Career Opportunities:

  • Positions in export–import departments, foreign affairs offices, and in business, sales, marketing, finance, and human resources departments of multinational and transnational corporations, as well as FDI enterprises.

  • Opportunities to work in international NGOs, embassies, or as foreign trade and international relations officers in domestic ministries and agencies such as the Ministry of Foreign Affairs, Ministry of Industry and Trade, and Ministry of Planning and Investment.

  • Strong adaptability and integration skills to work effectively in multicultural and international business environments.

International Transfer Opportunities:
Students of the Excellent Program in International Business Management who meet the required standards in English proficiency and professional competence are eligible to transfer to partner universities in the United States to complete their degree programs.

6. Marketing Management

  • About
  • Framework

General Objective:
The program aims to train graduates of the Excellent Program in Marketing who possess strong political qualities, ethical standards, and good health, along with solid foundational knowledge in socio-economics and business administration. Graduates are equipped with in-depth expertise and professional skills in marketing, enabling them to perform effectively in a wide range of organizational contexts.

Knowledge:
Students acquire comprehensive knowledge to manage all marketing-related functions within an enterprise or organization, as well as to coordinate effectively with other functional departments (production, finance, human resources, etc.) in order to achieve organizational objectives. They are capable of designing and implementing market research projects to identify customer needs; developing marketing strategies and plans for enterprises, product lines, or brands in specific markets; planning and executing communication and branding programs; designing and managing distribution channels; developing marketing plans for new products; and organizing and implementing Internet marketing and customer relationship management (CRM) initiatives.

Soft Skills:
Students develop independent working skills, including self-learning and independent research abilities, as well as skills in preparing economic reports and documents. They are trained in communication and presentation skills, enabling them to present socio-economic topics clearly, confidently, and persuasively. Graduates gain the ability to identify and resolve issues related to corporate image, reputation, and branding in a scientific manner. They are equipped with teamwork and organizational skills, with the ability to work both independently and collaboratively. In addition, students are able to build and implement marketing plans effectively within organizations.

Foreign Language Skills:
Graduates of the Excellent Program in Marketing are proficient in all four language skills—listening, speaking, reading, and writing—for use in communication and professional tasks. They are required to achieve English proficiency at least equivalent to Level 4/6 of the national foreign language proficiency framework. Graduates can read and understand professional marketing materials in English, draft documents relevant to their field of study, and use English effectively to convey information and solve problems in professional environments. They are also able to communicate effectively in marketing operations and interpret documents in English related to marketing, communications, and market research.

Information Technology Skills:
Graduates of the Excellent Program in Marketing possess fundamental IT knowledge and the ability to address professional challenges using Microsoft Office applications such as Excel, Word, Project Manager, MindManager, and PowerPoint. They are trained to apply IT tools in planning, work organization, presentations, and information delivery. Students also gain skills to participate in the development of information systems as end-users in their professional fields. They can effectively use Internet-based applications to support their specialization (e.g., Internet Marketing) and apply specialized software in their field, such as SPSS or STATA.

Career Opportunities:
Upon graduation, students of the Excellent Program in Marketing may take up positions as officers or staff members in Marketing, Business, Market Research, Communications, Branding, Customer Care, and Crisis Management departments across a wide range of organizations and enterprises. They may also work in investment promotion departments at provincial or ministerial agencies, in market management or information management units, or pursue careers as lecturers and researchers in marketing at universities, research institutes, and business administration training institutions.

7. Human Resource Management

  • About
  • Framework

The Excellent Program in Human Resource Management is designed to prepare graduates for the labor market who possess strong political and professional ethics; solid foundations in economics, management, and business administration; advanced knowledge and specialized skills in human resource management; and the ability to continuously acquire new knowledge to meet the evolving demands of the profession.

Knowledge
Graduates will be equipped with:

  • A comprehensive foundation in management, economics, social sciences, and the humanities.

  • Advanced expertise in human resource management, with the ability to creatively apply HRM practices to enhance organizational performance across both public and private sectors.

Skills
Graduates will acquire the ability to:

  • Plan and organize HR activities such as recruitment, training, performance analysis, and employee evaluation.

  • Design and implement compensation and wage systems within organizations.

  • Conduct surveys, evaluations, and assessments of labor policies and regimes.

  • Advise organizational leaders on matters related to employee rights and responsibilities, applicable to both international labor contexts and Vietnamese enterprises sending employees abroad.

  • Develop and evaluate organizational structures and human resource frameworks.

  • Formulate policies to attract and retain talent, as well as motivate and engage employees.

  • Proficiently use human resource management software in organizational settings.

Attitudes
Graduates of the Excellent Program in Human Resource Management are expected to:

  • Strictly comply with state laws.

  • Uphold professional ethics, integrity, and accountability.

  • Show respect for and attentiveness to employees.

  • Demonstrate dynamism, enthusiasm, and initiative in professional tasks.

8. International Economics

  • About
  • Framework

Graduates of the Excellent Program in International Economics will be equipped with:

  • Fundamental and advanced knowledge of international economics, particularly the analysis of economic interactions among countries and regions.

  • The ability to evaluate the foundations and benefits of international economic relations and to analyze policies shaping those relations.

  • Knowledge of the forms and impacts of international economic integration on the formulation of foreign economic policies of nations.

  • Specialized expertise in international economics, including the dynamics of the global economy, international law and practices, policy analysis, and problem-solving in key areas such as trade, investment, and finance.

Skills
Graduates will be able to:

  • Use English proficiently in specialized areas of international economics.

  • Demonstrate strong analytical, synthetic, and problem-solving skills.

  • Communicate, negotiate, and persuade effectively to resolve professional tasks in international economic contexts.

Professional Attitudes
Graduates will:

  • Possess strong professional responsibility and comply with laws and regulations.

  • Demonstrate discipline, dynamism, enthusiasm, and cooperation in their work.


Learning Outcomes

Foreign Language Proficiency
Graduates must meet the university’s foreign language standards for International, Excellent, and POHE programs, including:

  • The ability to communicate, negotiate, organize, and conduct activities related to international economics in English.

  • The ability to draft professional documents such as correspondence, agreements, and contracts in English, as well as deliver presentations, convey information, explain, and persuade effectively.

Standards

  • Linguistic knowledge: A substantial command of grammar and vocabulary relevant to the field, measured by international standardized tests (minimum TOEIC 600, TOEFL ITP 500, or equivalent).

  • Language skills: Fluent and confident communication in everyday contexts; mastery of the four skills (listening, speaking, reading, writing) for effective information transmission and problem-solving.

  • Attitudes and behavior: A commitment to lifelong learning and professional knowledge acquisition in foreign languages; continuous improvement of language skills to meet the growing demands of the profession.

IT Proficiency
Graduates of the Excellent Program in International Economics are expected to achieve the following outcomes:

  • Practical skills: Proficiency in MS Office applications (Excel, Word, Project Manager); teamwork, communication, and online collaboration using internet-based services; organization and work management with tools such as MindManager; presentation and information delivery using MS PowerPoint.

  • The ability to contribute as end-users in the development of information systems supporting professional activities.

  • Effective use of basic office software and internet services for processing and communication.

  • Knowledge: General knowledge of computing and computer networks as applied to economics, international economics, management, and business administration. Understanding of applications and computer-based information systems that support operational and managerial activities in socio-economic organizations.


Competence, Skills, and Attitudes
Graduates of the Excellent Program in International Economics are required to:

  • Possess strong ethical standards and comply with state laws and regulations.

  • Acquire fundamental knowledge of international economics, as well as an understanding of social, cultural, political, and legal factors related to the field.

  • Gain advanced expertise in areas such as the world economy, foreign economic policy, ASEAN economics, international economic negotiations, and multinational corporation management.

  • Understand the economic, social, legal, and competitive environments of different countries, along with the roles of international economic organizations (e.g., WTO) and international financial institutions (e.g., World Bank, ADB).

  • Develop a professional working style characterized by accuracy, responsibility, and a strong sense of community.

  • Demonstrate independent thinking, teamwork ability, and creativity.

9. Corporate Finance

  • About
  • Framework

The Excellent Program in Corporate Finance is developed by the Institute as a combination of traditional and modern training methods. It is designed by selecting the most suitable courses from the regular Corporate Finance program of the National Economics University (NEU), integrating courses from the Finance program of California State University, Long Beach (USA), along with several newly designed subjects adapted from NEU’s graduate-level Finance–Banking program.

This combination helps students overcome the limitations in communication and presentation skills often observed among traditional full-time students. At the same time, studying and researching subjects in English enables students to continuously update modern professional knowledge, practice foreign language skills, and develop soft skills, thereby enhancing their adaptability in diverse cultural and professional environments.


Training Objectives of the Excellent Program

Ethics and Responsibility
The program aims to train graduates who possess good moral character, strong social responsibility, professional accountability, and work discipline. Graduates are expected to actively participate in social and community activities, willingly undertake collective tasks, and maintain a strong learning attitude for continuous self-improvement.

Professional Knowledge
Graduates of the Excellent Program in Corporate Finance will acquire solid socio-economic foundations as well as advanced and modern financial knowledge. Specifically, they will be able to:

  • Conduct corporate financial planning and analysis, including investment budgeting, business valuation, and financial planning.

  • Analyze investments in the stock market and manage investment portfolios.

  • Apply financial knowledge to credit analysis, financial assessment, and credit management.

  • Apply knowledge of international finance, public finance, and derivative securities.

  • Understand and apply principles of the financial system and monetary policy in practice.

Skills
Students will be proficient in using office software to draft documents, prepare presentations, and process financial data. They will also acquire essential problem-solving, teamwork, and organizational skills required in a professional financial environment.


Program Learning Outcomes

Knowledge
Students will be equipped with modern knowledge in finance, including budget management, monetary management, corporate financial management, banking, and securities. They will be able to practice corporate financial management, manage taxation and government budgets, and gain fundamental knowledge of international finance, financial institutions, and international financial markets.

Skills
Graduates will develop the ability to self-learn and conduct independent research, draft economic and financial reports, present confidently and persuasively on socio-economic issues, identify and solve problems scientifically, and work effectively both independently and in teams.

Foreign Language Proficiency
Graduates must achieve at least Level 4/6 according to Vietnam’s Foreign Language Competency Framework (or equivalent), enabling them to:

  • Read and understand specialized materials in English.

  • Draft documents related to their major in English.

  • Use English effectively for communication and problem-solving in the workplace.

Information Technology Skills
Graduates will master fundamental IT knowledge and be proficient in using Microsoft Office applications (Word, Excel, PowerPoint) to address professional tasks. They will also be able to use specialized software for financial analysis such as SPSS and EViews, and effectively apply Internet-based applications to support research and professional activities.

10. Development Economics

  • About
  • Framework

The Excellent Program in Development Economics is designed to train graduates who possess the knowledge, skills, and professional attitudes required to meet the demands of the labor market in the context of globalization and international integration.


Specific Objectives

Professional Knowledge
Graduates of the Excellent Program in Development Economics are equipped with broad and comprehensive knowledge of economics, with a solid understanding of the principles of economic development. This includes knowledge of the essence of development and sustainable development, trends in economic growth, and the key driving forces in developing economies, along with policy solutions for promoting economic development processes.

Graduates will be able to:

  • Analyze, evaluate, forecast, and orient socio-economic development.

  • Formulate socio-economic development policies, including guiding policies and macro-regulatory frameworks.

  • Manage socio-economic development activities.

  • Organize and provide consultancy for the implementation of socio-economic development policies at various levels: national, sectoral, regional, and local (province, district, commune), as well as within international organizations, NGOs, and enterprises across all economic sectors.

Ethics
Graduates are expected to:

  • Possess strong moral qualities, demonstrate loyalty to the nation’s interests, remain close to the people, and maintain a commitment to serving society.

  • Have passion for the profession, be enthusiastic and creative in their work, and show dedication to their careers.

  • Uphold integrity in life and discipline in professional practice.

Health
Graduates are expected to maintain adequate health to work sustainably under diverse conditions.

Foreign Language and IT Competence
Graduates of the Excellent Program in Development Economics must attain sufficient proficiency in foreign languages and information technology to meet professional requirements. This includes the ability to read and interpret specialized materials, prepare professional documents, and apply IT tools to support analysis, management, and decision-making in socio-economic development contexts.

11. Digital Marketing

  • About
  • Framework

The Excellent Program in Digital Marketing aims to train graduates who possess strong political qualities, good ethics and health, and a high sense of social responsibility. Students are equipped with a solid foundation of knowledge in economics and business administration, as well as specialized knowledge and skills in marketing across both traditional and digital environments. They are expected to develop independent thinking and the capacity for lifelong learning in order to continuously enhance their knowledge and meet evolving professional requirements.

Graduates of the Excellent Program in Digital Marketing will be able to work effectively both independently and in teams, demonstrating professionalism in the workplace. They will possess strong skills in the analysis and synthesis of professional content, apply information technology knowledge to digital marketing practices, and ensure the effective execution of professional tasks.

Graduates are also expected to demonstrate humility, proactiveness, creativity, professional ethics, responsibility, and the ability to collaborate effectively in fulfilling assigned tasks.


Career Opportunities

Graduates of the Excellent Program in Digital Marketing can pursue careers in:

  • Vietnamese and international enterprises across diverse industries and organizational scales.

  • State management agencies related to communication and business activities in the digital environment.

  • Research institutions, training centers, and universities engaged in marketing, business administration, or digital economy fields.

12. Information Technology and Digital Transformation

  • About
  • Framework

The Excellent Program in Information Technology and Digital Transformation is designed to train graduates who possess strong political qualities, professional ethics, good health, and a strong sense of social responsibility. Graduates are expected to master fundamental knowledge in economics and management, advanced expertise in information technology, and specialized knowledge in digital transformation, enterprise architecture, and business restructuring.

The program provides high-quality human resources capable of assessing the impacts of technological changes on organizational digital transformation and of undertaking key positions related to digital transformation in enterprises.

Program Outcomes
Students of the Excellent Program in Information Technology and Digital Transformation are equipped with essential knowledge and competencies to implement digital transformation effectively, including:

  • Innovation methods and creative problem-solving.

  • Digital leadership and entrepreneurship for businesses.

  • Practical skills in applying digital transformation tools within the digital economy.

13. Public Relations

  • About

The Bachelor of Public Relations under the Excellent Program is designed to prepare graduates with strong political qualities, good ethics, good health, and a strong sense of social responsibility. Students acquire foundational knowledge of socio-economics, management, and business administration, along with specialized knowledge and skills in public relations. They develop the ability to analyze the impacts of internal and external environments on public relations activities, and to propose solutions and public relations programs that maintain and enhance relationships while building organizational or corporate images in the context of the Fourth Industrial Revolution. Graduates are capable of managing and implementing diverse public relations activities in agencies, businesses, and organizations within a globalized and multicultural environment.

The Excellent Program in Public Relations aims to provide students with comprehensive and advanced knowledge of public relations, covering both fundamental principles and modern developments in the field. Alongside theoretical foundations, students are offered opportunities to practice and apply their marketing and public relations knowledge and skills in agencies, organizations, and enterprises. This ensures that graduates not only understand theoretical frameworks but also acquire hands-on experience with the application of public relations in practice.

Graduates of the Excellent Program in Public Relations are also trained in essential professional skills. In addition to general competencies such as communication, presentation, negotiation, relationship-building, decision-making, problem-solving, teamwork, and leadership, students develop specialized skills in qualitative and quantitative analysis and in the scientific interpretation of professional issues. These skills equip graduates with the adaptability and versatility needed to assume diverse roles in the public relations field.

14. E-Commerce

  • About

A Bachelor of E-Commerce under the Excellent Program is equipped with comprehensive knowledge of e-commerce management; specialized expertise in data management, enterprise network systems, and business organization in an information and communication technology environment. Students also acquire professional knowledge in key areas such as electronic payment, digital marketing, e-government, e-commerce business strategies, e-commerce transactions, e-commerce law, business operations, international trade, and logistics.

Graduates of the Excellent Program in E-Commerce are capable of working both independently and collaboratively in teams, demonstrating strong professional skills in information searching, exploitation, synthesis, and analysis; system management and analysis; and the application of technology in business operations to effectively perform professional tasks in their field.

They possess an open-minded attitude, professional ethics, and responsibility, along with proactiveness, creativity, and the ability to cooperate effectively in carrying out assigned tasks. Graduates are also capable of lifelong learning, continuously improving their knowledge, and conducting independent research. They are able to identify and solve practical problems, accumulate knowledge and experience to enhance their professional expertise, and adapt to diverse working environments. Moreover, they demonstrate a positive attitude toward community engagement and effective collaboration with colleagues.

15. Logistics and Supply Chain Management

  • About

The Excellent Program in Logistics and Supply Chain Management is designed based on the curricula of leading undergraduate programs in the United States and Vietnam. In addition, the program is structured to allow students to pursue specialized modules leading to the Supply Chain Management Certificate and the International Freight Management Certificate, issued by the International Federation of Freight Forwarders Associations (FIATA).

Program Objectives
The program aims to equip students with the capacity to:

  • Strengthen their awareness of social responsibility.

  • Develop firm political consciousness and professional ethics.

  • Acquire systemic and strategic thinking.

  • Gain fundamental knowledge of business and commerce.

  • Attain specialized knowledge in logistics and supply chain management.

  • Develop competencies in identifying, analyzing, and solving problems.

  • Cultivate skills in utilizing technology, applying quantitative methods, exercising leadership, making decisions, communicating effectively, and working in teams—thereby enabling them to adapt successfully to the dynamic, digitalized, and increasingly globalized business environment in logistics and supply chain management.

16. Insurance – Integrated ANZIIF Certification

  • About

The Excellent Program in Insurance is designed to train a high-quality workforce with strong political qualities, good ethics, and good health, as well as a strong sense of social responsibility. Students are equipped with fundamental knowledge of economics and business administration, together with specialized knowledge of insurance, including insurance principles and insurance business law, various types of insurance, and the operations of insurance organizations and enterprises. This provides graduates with the professional competence required to meet both national and international standards.

Skills and Attitudes
In addition to professional knowledge, the program equips students with essential skills and attitudes to:

  • Develop analytical, synthetic, and systematic thinking abilities.

  • Cultivate independent, proactive, and flexible thinking.

  • Enhance their capacity for self-study, knowledge acquisition, and advanced research in order to become experts or managers in the field of insurance and related areas.

  • Contribute to meeting the growing demand for excellent human resources for the country in the context of economic development and international integration.

  • Circular on the Implementation of Excellent Training Programs
  • Regulations on Undergraduate Training for Excellent Programs
  • Frequently Asked Questions
  • About
  • Framework

General Objective:
The program aims to train Bachelor of Auditing graduates who possess strong ethical values, solid auditing expertise, a profound understanding of professional ethics, and a high sense of discipline and professionalism. Graduates are expected to master essential working skills—including teamwork, presentation, communication, and leadership—in a multicultural environment. They are required to be proficient in English to carry out professional auditing tasks and to adopt a continuous learning mindset in order to enhance their competence and expertise. Auditing graduates of the Excellent Program are fully equipped with the knowledge, capabilities, and skills necessary to work effectively at auditing firms both in Vietnam and abroad.

English Proficiency Requirements:
Graduates of the Excellent Program in Auditing are required to be proficient in all four skills—listening, speaking, reading, and writing—capable of performing professional work in English, and must achieve a minimum TOEFL ITP score of 500. By contrast, the standard program only requires graduates to attain English proficiency equivalent to level B. This advanced level of foreign language proficiency enables graduates of the Excellent Program in Auditing to work and compete in leading global auditing firms in Vietnam, as well as to pursue careers and remain competitive in international environments.

Knowledge:
Graduates of the Excellent Program in Auditing possess in-depth knowledge of modern auditing and accounting practices, together with a sound understanding of related legal regulations (such as professional ethics and auditing laws). They are equipped with logical reasoning skills and the ability to analyze auditing activities within the dynamic context of evolving management practices. This ensures that they adopt a proactive and adaptive perspective in response to increasing competition—particularly with respect to risk knowledge and risk-based auditing approaches. Such logical and adaptive thinking allows graduates of the Excellent Program in Auditing to remain effective and develop sustainable careers in both domestic and international environments.

Skills:
Graduates of the Excellent Program in Auditing demonstrate proficiency in essential professional skills—including team leadership, teamwork, communication, presentation, professionalism, and multicultural adaptability—whereas in the standard program these skills are only expected at a general or basic level. These enhanced skills provide graduates of the Excellent Program in Auditing with a strong competitive advantage, enabling them to apply their expertise effectively in international and multicultural auditing environments.

Information Technology Competence:
Graduates of the Excellent Program in Auditing are capable of using basic auditing software, proficient in presentation software (PowerPoint), and skilled in organizational and work management tools (such as MindManager). These competencies are not included in the expected learning outcomes of the standard program.

  • About
  • Framework

General Objective:
The program aims to train Bachelor of Business Management graduates who possess strong political qualities, ethical values, and good health; demonstrate a high sense of social responsibility; and maintain solid, systematic knowledge of economics, management, society, and the humanities. Graduates acquire in-depth expertise and skills in both strategic management and operational management of various types of enterprises in the market economy and in the context of international integration. They are expected to develop independent research thinking, teamwork capacity, and the ability to conduct research and continuously update their knowledge in line with professional requirements.

Knowledge:
Graduates of the Excellent Program in Business Management are equipped with a solid and systematic knowledge base in general management (including strategic management, corporate management, and business management) and operational management (including operations management, logistics management, project management, and quality management). This knowledge is directly applicable to enterprises operating in the market economy. They also gain a strong command of tools and methods for applying management science principles to business practices, both within Vietnam’s context and in a globalized environment.

Skills:
Through curricula benchmarked against European and American models, graduates of the Excellent Program in Business Management acquire professional skills in strategic planning, operational management, problem analysis, and synthesis—ensuring effectiveness in their areas of specialization. They also develop essential soft skills, including individual and teamwork abilities, as well as presentation and communication skills. In addition, students gain practical experience through internships at multinational corporations and active participation in leadership development and entrepreneurship clubs.

Attitudes:
Graduates demonstrate professional ethics and responsibility, an open-minded and progressive spirit, and a proactive and creative approach to updating new management knowledge and trends. They are aware of the importance of collaboration and capable of cooperating effectively in fulfilling assigned tasks.

Career Opportunities:
Graduates of the Excellent Program in Business Management are qualified for positions such as business specialists, planning officers, operations management staff, and supply chain managers in enterprises across various economic sectors, as well as in non-profit organizations, social institutions, or non-governmental organizations. They also have the potential to establish their own businesses, or to pursue careers as researchers and lecturers in business management at research institutes, higher education institutions, or policy-making agencies.

Foreign Language and Information Technology Proficiency:
Graduates are required to achieve English proficiency at Level 4/6 and meet the IT standards defined in the general outcome framework of the National Economics University and the Excellent Program. They are able to use these skills proficiently to meet the practical demands of enterprises.

Graduate Profile:
Graduates of the Excellent Program in Business Management possess comprehensive economic and business thinking, as well as a solid understanding of and responsiveness to the principles of the market economy and the characteristics of production, circulation, and business activities related to goods and services in both domestic and international markets.

They acquire in-depth theoretical and practical knowledge in the field of business management, grounded in a systematic understanding of theories and real-world practices. Graduates are capable of working independently or collaboratively in teams, with a professional working style, broad vision, and strong analytical and problem-solving skills, ensuring effectiveness in their professional fields.

Graduates of the Excellent Program in Business Management at the National Economics University are enthusiastic and dedicated in their work, possess a sound worldview and political awareness, and respect and comply strictly with state laws. They are trained to maintain good health, uphold professional ethics, and establish extensive professional networks.

  • About
  • Framework

Objective:
The program aims to train Bachelor of Finance and Banking graduates who possess good ethical qualities, a strong sense of social responsibility, solid foundational knowledge in politics, economics, and society, as well as in-depth expertise in finance and banking. Graduates are expected to demonstrate professional responsibility, organizational discipline, and labor discipline; actively participate in social and community activities; willingly accept and successfully complete collective tasks; and maintain a strong commitment to continuous learning and self-improvement.

Knowledge:
Students are equipped with both fundamental and modern knowledge of finance, banking, and monetary systems. They master knowledge related to budget management, monetary management, corporate financial management, banking operations, securities, international finance, and international payments. Graduates also acquire basic knowledge of commercial banking and practical skills in essential banking operations, securities companies and basic stock market activities, comprehensive knowledge of corporate finance along with proficiency in corporate financial management practices. They also gain general knowledge of public finance, including hands-on experience in taxation, budgeting, and customs at various levels of state financial management. Furthermore, students are equipped with foundational knowledge of financial activities of international organizations, major financial institutions, and essential operations of the international financial market.

Skills:
Graduates possess the ability to self-study and conduct independent scientific research; prepare economic reports and documents; clearly, confidently, and persuasively present topics related to economics and society; identify and resolve problems in a scientific manner; and demonstrate both independent working skills and strong organizational and teamwork skills.

Foreign Language Proficiency:
Graduates are required to achieve English proficiency equivalent to TOEIC or TOEFL 450 and above. They are able to read and comprehend professional materials in English, draft documents relevant to their field of study, and use English effectively to convey information and solve problems in professional environments.

Information Technology Skills:
Graduates have fundamental IT knowledge and are proficient in solving professional problems using Microsoft Office applications. They are capable of effectively utilizing specialized software applications in the Internet environment and are proficient in specialized software relevant to finance and banking.

Career Opportunities:
After graduation, students can work in enterprises, commercial banks, credit institutions, financial agencies at both central and local levels in the public and private sectors, universities, research institutes, and international financial organizations. Notably, graduates possess strong adaptability and integration skills, enabling them to thrive in diverse professional environments.

  • About
  • Framework

General Objective:
The program aims to train graduates of the Excellent Program in International Business Management who possess strong economic and managerial thinking, high professional competence, and the ability to understand and apply the principles of the market economy and international business operations. Graduates are expected to be proficient in English and equipped with solid practical professional skills.

Knowledge:
The program provides students with both fundamental and modern knowledge of business management in general and international business management in particular, with a strong emphasis on expertise in import–export, foreign investment, and international services. Foundational courses cultivate a comprehensive economic mindset and a holistic perspective on business management, while specialized courses equip students with in-depth knowledge of international business management, including business strategy development, foreign market research, knowledge of international laws and practices, negotiation and contract drafting, as well as hands-on international business skills.

Skills:
Graduates of the Excellent Program in International Business Management are proficient in English across professional fields related to international business. They acquire specialized skills in import–export operations, import sales, export promotion, and management in foreign enterprises and representative offices.

Work Ethics and Attitudes:
Graduates of the Excellent Program in International Business Management are able to work independently, assume responsibility for professional decisions, and demonstrate initiative and determination in solving specialized issues. They are trained to be honest, sincere, and humble in their professional conduct.

Career Opportunities:

  • Positions in export–import departments, foreign affairs offices, and in business, sales, marketing, finance, and human resources departments of multinational and transnational corporations, as well as FDI enterprises.

  • Opportunities to work in international NGOs, embassies, or as foreign trade and international relations officers in domestic ministries and agencies such as the Ministry of Foreign Affairs, Ministry of Industry and Trade, and Ministry of Planning and Investment.

  • Strong adaptability and integration skills to work effectively in multicultural and international business environments.

International Transfer Opportunities:
Students of the Excellent Program in International Business Management who meet the required standards in English proficiency and professional competence are eligible to transfer to partner universities in the United States to complete their degree programs.

  • About
  • Framework

General Objective:
The program aims to train graduates of the Excellent Program in Marketing who possess strong political qualities, ethical standards, and good health, along with solid foundational knowledge in socio-economics and business administration. Graduates are equipped with in-depth expertise and professional skills in marketing, enabling them to perform effectively in a wide range of organizational contexts.

Knowledge:
Students acquire comprehensive knowledge to manage all marketing-related functions within an enterprise or organization, as well as to coordinate effectively with other functional departments (production, finance, human resources, etc.) in order to achieve organizational objectives. They are capable of designing and implementing market research projects to identify customer needs; developing marketing strategies and plans for enterprises, product lines, or brands in specific markets; planning and executing communication and branding programs; designing and managing distribution channels; developing marketing plans for new products; and organizing and implementing Internet marketing and customer relationship management (CRM) initiatives.

Soft Skills:
Students develop independent working skills, including self-learning and independent research abilities, as well as skills in preparing economic reports and documents. They are trained in communication and presentation skills, enabling them to present socio-economic topics clearly, confidently, and persuasively. Graduates gain the ability to identify and resolve issues related to corporate image, reputation, and branding in a scientific manner. They are equipped with teamwork and organizational skills, with the ability to work both independently and collaboratively. In addition, students are able to build and implement marketing plans effectively within organizations.

Foreign Language Skills:
Graduates of the Excellent Program in Marketing are proficient in all four language skills—listening, speaking, reading, and writing—for use in communication and professional tasks. They are required to achieve English proficiency at least equivalent to Level 4/6 of the national foreign language proficiency framework. Graduates can read and understand professional marketing materials in English, draft documents relevant to their field of study, and use English effectively to convey information and solve problems in professional environments. They are also able to communicate effectively in marketing operations and interpret documents in English related to marketing, communications, and market research.

Information Technology Skills:
Graduates of the Excellent Program in Marketing possess fundamental IT knowledge and the ability to address professional challenges using Microsoft Office applications such as Excel, Word, Project Manager, MindManager, and PowerPoint. They are trained to apply IT tools in planning, work organization, presentations, and information delivery. Students also gain skills to participate in the development of information systems as end-users in their professional fields. They can effectively use Internet-based applications to support their specialization (e.g., Internet Marketing) and apply specialized software in their field, such as SPSS or STATA.

Career Opportunities:
Upon graduation, students of the Excellent Program in Marketing may take up positions as officers or staff members in Marketing, Business, Market Research, Communications, Branding, Customer Care, and Crisis Management departments across a wide range of organizations and enterprises. They may also work in investment promotion departments at provincial or ministerial agencies, in market management or information management units, or pursue careers as lecturers and researchers in marketing at universities, research institutes, and business administration training institutions.

  • About
  • Framework

The Excellent Program in Human Resource Management is designed to prepare graduates for the labor market who possess strong political and professional ethics; solid foundations in economics, management, and business administration; advanced knowledge and specialized skills in human resource management; and the ability to continuously acquire new knowledge to meet the evolving demands of the profession.

Knowledge
Graduates will be equipped with:

  • A comprehensive foundation in management, economics, social sciences, and the humanities.

  • Advanced expertise in human resource management, with the ability to creatively apply HRM practices to enhance organizational performance across both public and private sectors.

Skills
Graduates will acquire the ability to:

  • Plan and organize HR activities such as recruitment, training, performance analysis, and employee evaluation.

  • Design and implement compensation and wage systems within organizations.

  • Conduct surveys, evaluations, and assessments of labor policies and regimes.

  • Advise organizational leaders on matters related to employee rights and responsibilities, applicable to both international labor contexts and Vietnamese enterprises sending employees abroad.

  • Develop and evaluate organizational structures and human resource frameworks.

  • Formulate policies to attract and retain talent, as well as motivate and engage employees.

  • Proficiently use human resource management software in organizational settings.

Attitudes
Graduates of the Excellent Program in Human Resource Management are expected to:

  • Strictly comply with state laws.

  • Uphold professional ethics, integrity, and accountability.

  • Show respect for and attentiveness to employees.

  • Demonstrate dynamism, enthusiasm, and initiative in professional tasks.

  • About
  • Framework

Graduates of the Excellent Program in International Economics will be equipped with:

  • Fundamental and advanced knowledge of international economics, particularly the analysis of economic interactions among countries and regions.

  • The ability to evaluate the foundations and benefits of international economic relations and to analyze policies shaping those relations.

  • Knowledge of the forms and impacts of international economic integration on the formulation of foreign economic policies of nations.

  • Specialized expertise in international economics, including the dynamics of the global economy, international law and practices, policy analysis, and problem-solving in key areas such as trade, investment, and finance.

Skills
Graduates will be able to:

  • Use English proficiently in specialized areas of international economics.

  • Demonstrate strong analytical, synthetic, and problem-solving skills.

  • Communicate, negotiate, and persuade effectively to resolve professional tasks in international economic contexts.

Professional Attitudes
Graduates will:

  • Possess strong professional responsibility and comply with laws and regulations.

  • Demonstrate discipline, dynamism, enthusiasm, and cooperation in their work.


Learning Outcomes

Foreign Language Proficiency
Graduates must meet the university’s foreign language standards for International, Excellent, and POHE programs, including:

  • The ability to communicate, negotiate, organize, and conduct activities related to international economics in English.

  • The ability to draft professional documents such as correspondence, agreements, and contracts in English, as well as deliver presentations, convey information, explain, and persuade effectively.

Standards

  • Linguistic knowledge: A substantial command of grammar and vocabulary relevant to the field, measured by international standardized tests (minimum TOEIC 600, TOEFL ITP 500, or equivalent).

  • Language skills: Fluent and confident communication in everyday contexts; mastery of the four skills (listening, speaking, reading, writing) for effective information transmission and problem-solving.

  • Attitudes and behavior: A commitment to lifelong learning and professional knowledge acquisition in foreign languages; continuous improvement of language skills to meet the growing demands of the profession.

IT Proficiency
Graduates of the Excellent Program in International Economics are expected to achieve the following outcomes:

  • Practical skills: Proficiency in MS Office applications (Excel, Word, Project Manager); teamwork, communication, and online collaboration using internet-based services; organization and work management with tools such as MindManager; presentation and information delivery using MS PowerPoint.

  • The ability to contribute as end-users in the development of information systems supporting professional activities.

  • Effective use of basic office software and internet services for processing and communication.

  • Knowledge: General knowledge of computing and computer networks as applied to economics, international economics, management, and business administration. Understanding of applications and computer-based information systems that support operational and managerial activities in socio-economic organizations.


Competence, Skills, and Attitudes
Graduates of the Excellent Program in International Economics are required to:

  • Possess strong ethical standards and comply with state laws and regulations.

  • Acquire fundamental knowledge of international economics, as well as an understanding of social, cultural, political, and legal factors related to the field.

  • Gain advanced expertise in areas such as the world economy, foreign economic policy, ASEAN economics, international economic negotiations, and multinational corporation management.

  • Understand the economic, social, legal, and competitive environments of different countries, along with the roles of international economic organizations (e.g., WTO) and international financial institutions (e.g., World Bank, ADB).

  • Develop a professional working style characterized by accuracy, responsibility, and a strong sense of community.

  • Demonstrate independent thinking, teamwork ability, and creativity.

  • About
  • Framework

The Excellent Program in Corporate Finance is developed by the Institute as a combination of traditional and modern training methods. It is designed by selecting the most suitable courses from the regular Corporate Finance program of the National Economics University (NEU), integrating courses from the Finance program of California State University, Long Beach (USA), along with several newly designed subjects adapted from NEU’s graduate-level Finance–Banking program.

This combination helps students overcome the limitations in communication and presentation skills often observed among traditional full-time students. At the same time, studying and researching subjects in English enables students to continuously update modern professional knowledge, practice foreign language skills, and develop soft skills, thereby enhancing their adaptability in diverse cultural and professional environments.


Training Objectives of the Excellent Program

Ethics and Responsibility
The program aims to train graduates who possess good moral character, strong social responsibility, professional accountability, and work discipline. Graduates are expected to actively participate in social and community activities, willingly undertake collective tasks, and maintain a strong learning attitude for continuous self-improvement.

Professional Knowledge
Graduates of the Excellent Program in Corporate Finance will acquire solid socio-economic foundations as well as advanced and modern financial knowledge. Specifically, they will be able to:

  • Conduct corporate financial planning and analysis, including investment budgeting, business valuation, and financial planning.

  • Analyze investments in the stock market and manage investment portfolios.

  • Apply financial knowledge to credit analysis, financial assessment, and credit management.

  • Apply knowledge of international finance, public finance, and derivative securities.

  • Understand and apply principles of the financial system and monetary policy in practice.

Skills
Students will be proficient in using office software to draft documents, prepare presentations, and process financial data. They will also acquire essential problem-solving, teamwork, and organizational skills required in a professional financial environment.


Program Learning Outcomes

Knowledge
Students will be equipped with modern knowledge in finance, including budget management, monetary management, corporate financial management, banking, and securities. They will be able to practice corporate financial management, manage taxation and government budgets, and gain fundamental knowledge of international finance, financial institutions, and international financial markets.

Skills
Graduates will develop the ability to self-learn and conduct independent research, draft economic and financial reports, present confidently and persuasively on socio-economic issues, identify and solve problems scientifically, and work effectively both independently and in teams.

Foreign Language Proficiency
Graduates must achieve at least Level 4/6 according to Vietnam’s Foreign Language Competency Framework (or equivalent), enabling them to:

  • Read and understand specialized materials in English.

  • Draft documents related to their major in English.

  • Use English effectively for communication and problem-solving in the workplace.

Information Technology Skills
Graduates will master fundamental IT knowledge and be proficient in using Microsoft Office applications (Word, Excel, PowerPoint) to address professional tasks. They will also be able to use specialized software for financial analysis such as SPSS and EViews, and effectively apply Internet-based applications to support research and professional activities.

  • About
  • Framework

The Excellent Program in Development Economics is designed to train graduates who possess the knowledge, skills, and professional attitudes required to meet the demands of the labor market in the context of globalization and international integration.


Specific Objectives

Professional Knowledge
Graduates of the Excellent Program in Development Economics are equipped with broad and comprehensive knowledge of economics, with a solid understanding of the principles of economic development. This includes knowledge of the essence of development and sustainable development, trends in economic growth, and the key driving forces in developing economies, along with policy solutions for promoting economic development processes.

Graduates will be able to:

  • Analyze, evaluate, forecast, and orient socio-economic development.

  • Formulate socio-economic development policies, including guiding policies and macro-regulatory frameworks.

  • Manage socio-economic development activities.

  • Organize and provide consultancy for the implementation of socio-economic development policies at various levels: national, sectoral, regional, and local (province, district, commune), as well as within international organizations, NGOs, and enterprises across all economic sectors.

Ethics
Graduates are expected to:

  • Possess strong moral qualities, demonstrate loyalty to the nation’s interests, remain close to the people, and maintain a commitment to serving society.

  • Have passion for the profession, be enthusiastic and creative in their work, and show dedication to their careers.

  • Uphold integrity in life and discipline in professional practice.

Health
Graduates are expected to maintain adequate health to work sustainably under diverse conditions.

Foreign Language and IT Competence
Graduates of the Excellent Program in Development Economics must attain sufficient proficiency in foreign languages and information technology to meet professional requirements. This includes the ability to read and interpret specialized materials, prepare professional documents, and apply IT tools to support analysis, management, and decision-making in socio-economic development contexts.

  • About
  • Framework

The Excellent Program in Digital Marketing aims to train graduates who possess strong political qualities, good ethics and health, and a high sense of social responsibility. Students are equipped with a solid foundation of knowledge in economics and business administration, as well as specialized knowledge and skills in marketing across both traditional and digital environments. They are expected to develop independent thinking and the capacity for lifelong learning in order to continuously enhance their knowledge and meet evolving professional requirements.

Graduates of the Excellent Program in Digital Marketing will be able to work effectively both independently and in teams, demonstrating professionalism in the workplace. They will possess strong skills in the analysis and synthesis of professional content, apply information technology knowledge to digital marketing practices, and ensure the effective execution of professional tasks.

Graduates are also expected to demonstrate humility, proactiveness, creativity, professional ethics, responsibility, and the ability to collaborate effectively in fulfilling assigned tasks.


Career Opportunities

Graduates of the Excellent Program in Digital Marketing can pursue careers in:

  • Vietnamese and international enterprises across diverse industries and organizational scales.

  • State management agencies related to communication and business activities in the digital environment.

  • Research institutions, training centers, and universities engaged in marketing, business administration, or digital economy fields.

  • About
  • Framework

The Excellent Program in Information Technology and Digital Transformation is designed to train graduates who possess strong political qualities, professional ethics, good health, and a strong sense of social responsibility. Graduates are expected to master fundamental knowledge in economics and management, advanced expertise in information technology, and specialized knowledge in digital transformation, enterprise architecture, and business restructuring.

The program provides high-quality human resources capable of assessing the impacts of technological changes on organizational digital transformation and of undertaking key positions related to digital transformation in enterprises.

Program Outcomes
Students of the Excellent Program in Information Technology and Digital Transformation are equipped with essential knowledge and competencies to implement digital transformation effectively, including:

  • Innovation methods and creative problem-solving.

  • Digital leadership and entrepreneurship for businesses.

  • Practical skills in applying digital transformation tools within the digital economy.

  • About

The Bachelor of Public Relations under the Excellent Program is designed to prepare graduates with strong political qualities, good ethics, good health, and a strong sense of social responsibility. Students acquire foundational knowledge of socio-economics, management, and business administration, along with specialized knowledge and skills in public relations. They develop the ability to analyze the impacts of internal and external environments on public relations activities, and to propose solutions and public relations programs that maintain and enhance relationships while building organizational or corporate images in the context of the Fourth Industrial Revolution. Graduates are capable of managing and implementing diverse public relations activities in agencies, businesses, and organizations within a globalized and multicultural environment.

The Excellent Program in Public Relations aims to provide students with comprehensive and advanced knowledge of public relations, covering both fundamental principles and modern developments in the field. Alongside theoretical foundations, students are offered opportunities to practice and apply their marketing and public relations knowledge and skills in agencies, organizations, and enterprises. This ensures that graduates not only understand theoretical frameworks but also acquire hands-on experience with the application of public relations in practice.

Graduates of the Excellent Program in Public Relations are also trained in essential professional skills. In addition to general competencies such as communication, presentation, negotiation, relationship-building, decision-making, problem-solving, teamwork, and leadership, students develop specialized skills in qualitative and quantitative analysis and in the scientific interpretation of professional issues. These skills equip graduates with the adaptability and versatility needed to assume diverse roles in the public relations field.

  • About

A Bachelor of E-Commerce under the Excellent Program is equipped with comprehensive knowledge of e-commerce management; specialized expertise in data management, enterprise network systems, and business organization in an information and communication technology environment. Students also acquire professional knowledge in key areas such as electronic payment, digital marketing, e-government, e-commerce business strategies, e-commerce transactions, e-commerce law, business operations, international trade, and logistics.

Graduates of the Excellent Program in E-Commerce are capable of working both independently and collaboratively in teams, demonstrating strong professional skills in information searching, exploitation, synthesis, and analysis; system management and analysis; and the application of technology in business operations to effectively perform professional tasks in their field.

They possess an open-minded attitude, professional ethics, and responsibility, along with proactiveness, creativity, and the ability to cooperate effectively in carrying out assigned tasks. Graduates are also capable of lifelong learning, continuously improving their knowledge, and conducting independent research. They are able to identify and solve practical problems, accumulate knowledge and experience to enhance their professional expertise, and adapt to diverse working environments. Moreover, they demonstrate a positive attitude toward community engagement and effective collaboration with colleagues.

  • About

The Excellent Program in Logistics and Supply Chain Management is designed based on the curricula of leading undergraduate programs in the United States and Vietnam. In addition, the program is structured to allow students to pursue specialized modules leading to the Supply Chain Management Certificate and the International Freight Management Certificate, issued by the International Federation of Freight Forwarders Associations (FIATA).

Program Objectives
The program aims to equip students with the capacity to:

  • Strengthen their awareness of social responsibility.

  • Develop firm political consciousness and professional ethics.

  • Acquire systemic and strategic thinking.

  • Gain fundamental knowledge of business and commerce.

  • Attain specialized knowledge in logistics and supply chain management.

  • Develop competencies in identifying, analyzing, and solving problems.

  • Cultivate skills in utilizing technology, applying quantitative methods, exercising leadership, making decisions, communicating effectively, and working in teams—thereby enabling them to adapt successfully to the dynamic, digitalized, and increasingly globalized business environment in logistics and supply chain management.

  • About

The Excellent Program in Insurance is designed to train a high-quality workforce with strong political qualities, good ethics, and good health, as well as a strong sense of social responsibility. Students are equipped with fundamental knowledge of economics and business administration, together with specialized knowledge of insurance, including insurance principles and insurance business law, various types of insurance, and the operations of insurance organizations and enterprises. This provides graduates with the professional competence required to meet both national and international standards.

Skills and Attitudes
In addition to professional knowledge, the program equips students with essential skills and attitudes to:

  • Develop analytical, synthetic, and systematic thinking abilities.

  • Cultivate independent, proactive, and flexible thinking.

  • Enhance their capacity for self-study, knowledge acquisition, and advanced research in order to become experts or managers in the field of insurance and related areas.

  • Contribute to meeting the growing demand for excellent human resources for the country in the context of economic development and international integration.

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